INDUSTRY: NON-GOVERNMENT
NAME: SANSAD RATNA AWARDS
PROBLEM STATEMENT
- The official website was outdated and lacked information arrangement.
- The website lacked overall branding and messaging for its target audience- political leaders and media professionals.
- Editorial oversight was missing.
OPPORTUNITY
The Sansad Ratna Awards is an annual felicitation of India’s elected parliamentarians for their work in government. Established over 12 years ago with the guidance of former President of India Dr. APJ Abdul Kalam, the awards is a prestigious honor bestowed on the country’s government leaders.
The coveted awards is nationally recognized for its rigorous method of vetting award nominees, program production and post-award programming. The awards are administered by Prime Point Foundation, a non-government organization based in India.
SOLUTIONS
- Reworked the webpage to include an updated presentation of information in a modern layout.
- Developed a book cover design and reviewed the content for language and presentation. The book was launched at the 12th edition of the awards in New Delhi, India.
- Designed online and ground event collaterals for the main program.