INDUSTRY: DATA ANALYTICS
NAME: MATRIX AND VECTOR
PROBLEM STATEMENT
- The company required a simple and creative solution to explain its work and answer the question, “why data analytics is important”.
OPPORTUNITY
Founded by Vivek Hinduja of the Hinduja family, Matrix and Vector works on big data and data analytics.
The company works with agencies across India and the world to analyze data and provide solutions that impact revenue and scalability across industries.
SOLUTIONS
- Developed two explainer videos integrating animations to illustrate complex analytics.
- Coached and worked with the founder to help overcome camera jitters and speak in short sentences thereby keeping production on schedule.